The LEGO House / BIG

The LEGO Group today revealed the design of the experience center “The LEGO House”. The center, which will be built in Denmark, illustrates the systematic creativity of LEGO bricks and opens in 2016.

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Architect firm BIG (Bjarke Ingels Group) has designed a building that encapsulates what LEGO play and LEGO values are all about, The creative use of the LEGO brick shape is a true visualization of the systematic creativity that is at the core of LEGO play, so we believe that this is the right look for the LEGO House. And it simply looks amazing.